Fitness centers in the 21st century
The changing demographic of those that utilize fitness centers has motivated the fitness industry to diversify or reinvent their offerings to appeal to an aging population. But how do you go from offering Boot Camp and Zumba to 18-34 year olds to programming for the over 50 population? And how to you ensure that by expanding your target population to older adults that you won't alienate your current customer? We know and we can help you!
3 reasons to transform to a UMedGym
1. Competing with technology
Emerging fitness applications can make it challenging for the gym owner to remain relevant in the world of "gamified fitness." From the Fitbit to the Apple Watch, members are expecting entertainment value when they join your facility. The more apps there are to choose from, the more we are challenged to keep things interesting. But who can afford to accommodate all their members with purchasing virtual reality and interactive exercise equipment?
At UMedGym we know how to keep things interesting in a much more affordable way so you can keep your money invested in qualified staff to help anyone ages 3-103! Our technology platform is the perfect way to integrate everything your "tech saavy" members need without having to spend all that money on fancy equipment.
2. Serving Better Educated Members.
There is a lot of information out there about exercise whether it's in magazines, books or the news stations. Consumers are quickly becoming more informed about their health and they want to be educated about how their body functions and how they can take care of themselves. There is a plethora of inaccurate information on the world-wide web and many times our role as exercise professionals is to dispell the myths. This demands educated (and sometimes more expensive) staff to accommodate your members needs. More educated members means they are likely more willing to spend money on "non-dues" based profits such as education, personal training, and health coaching because they appreciate the value of what that means for their long-term health.
What does that mean for you? Less money paid to bells and whistles and more money paid to educated and experienced staff (and more profit to your bottom line)
3. Specialization means diversification
Every 18-34 year old that you currently have as a member also has a child, a parent or a grandparent that could benefit from exercise. Why not offer services and membership options for everyone? Focusing on the aging population with programs such as Diabetes Prevention, Fall Risk, and Movement Disorders only makes you more appealing to the community. For those with children, offer exercise classes for their children to make it easier for them to get to the gym!
From physician supervised weight management, to physical therapy and rehabilitation, your facility can become fully integrated with your healthcare community in a way you never thought possible. Don't let terms like cardiac rehabilitation and Parkinson's Disease scare you off! You just need the right staff and we can help!
Become more than just an ordinary gym...become a UMedGym!